Ecotourism, Local Communities and the Pandemic

Brief: A tool for survival and income of local communities, potential challenges Ecotourism is now defined as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education” (TIES, 2015). Collaborating with organizations in the same industry showed me how this conservation practice has provided […]

Indigenous knowledge and why it needs documentation?

Brief: Globalisation, Indigenous people’s rights, dissolution of cultures “Local and indigenous knowledge refers to the understandings, skills and philosophies developed by societies with long histories of interaction with their natural surroundings. For rural and indigenous people, local knowledge informs decision-making about fundamental aspects of day-to-day life. This knowledge is integral to a cultural complex that […]

The Artist or The Artisan?

Brief: Why is knowing the difference important? Why should you bother? Oftentimes, my friends refer to me as an ARTIST. Seeing me dirty my hands in clay, or doodle something aesthetically pleasing; seeing a person from the potter community do it as a demonstration of his craft, they would repeat the same, “He’s a great […]

Crafts and Craftsmen, the New Age Product

Brief: Marketers, premium sounding labels, capitalism, commodification Marketing Inadequacy– meaning; making potential customers feel inadequate and insecure so that they will be influenced to buy your product to solve their problems. Why does this matter to anyone not in marketing? It matters because advertising has shaped our culture and identities more than any other cultural […]

Artisanal Products and Fascinating Backstories

Brief: Impulsive buying, sense of ownership, artisanal value in daily use products. Artisanal products, handmade or otherwise, often signify a particular moment in life — from milestone birthdays and names marked by a unique etch to anniversary gifts remembered for years to come. As humans, we’ve been connected to the personal touch in products we […]

The craft of hiring talent

Mahatma Gandhi went from city to city, village to village collecting funds for the Charkha Sangh. During one of his tours he addressed a meeting in Orissa. After his speech a poor old women got up. She was bent with age, her hair was grey and her clothes were in tatters. The Volunteers tried to […]

The art of managing conflicts

There is a story about the Sufi fakir – Junaid. if someone cursed him or called him names he would say, “Tomorrow I will come and reply.”. The next day he will go and say, “Now no reply is needed”. If the person would ask, “Yesterday I called you names, why did you not reply […]

When will you be funded?

A man found a cocoon of a butterfly. One day a small opening appeared in the cocoon through which the butterfly was trying to come out. he sat and watched the butterfly for several hours as it struggled to force its body through the little hole. Then it seemed to stop making any progress. It […]

The Motivation

we often make efforts to motivate our team members. Many times we promise a bright future for the company and the individual. There was a Dhabi. He had a donkey which was doing, as usual, all the donkey work. The donkey was totally fed up, tired and frustrated with his life. He was just waiting […]

Solving the Problem …

A man invited Nasrudin to go hunting with him, but mounted him on a horse which was slow. The Mulla said nothing. Soon hunt outpaced him and was out of sight. It began to rain heavily through. As soon as the rain started, Nasrudin took off all his clothes and folded them. Then he sat […]