India’s Rising D2C Stars: Brands That Raised Their First Funding in 2024–2025

India’s Direct-to-Consumer (D2C) landscape is booming—with fresh, agile brands disrupting traditional industries and capturing market share through digital-first strategies. From fashion and beauty to food and wellness, these startups are shaping the future of commerce.

In this article, we explore some of the most promising D2C brands that secured their first round of funding in 2024 and 2025, along with their USPs, revenue insights, growth journeys, and visionary founders.

1. The Pant Project

Funding: $4.25M Series A (June 2024) | Lead Investor: Sorin Investments Revenue Before Funding: Not publicly disclosed

USP

Custom-made and ready-to-wear pants tailored specifically for Indian body types—offering over 250 styles.

Growth Story

Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, the brand has already served 100,000+ customers and is targeting Rs 100 crore revenue in the next 18–24 months.

2. Salty

Funding: ₹5.4 Cr (Jan 2024) | Investors: All in Capital, Anucut Capital Revenue Before Funding: On track for ₹40 Cr annual revenue in 2024

USP

Affordable, trend-driven fashion jewelry with rapid product refresh cycles.

Growth Story

Started in 2022 by Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty has already fulfilled over 100,000 orders and built strong traction in Gen Z and millennial markets.

3. HairOriginals

Funding: $5M Series A (Feb 2025) | Investors: 12 Flags Consumer Holdings, Anicut Growth Fund, Peyush Bansal Revenue Before Funding: $1.79M (as of March 2024)

USP

Ethically-sourced, 100% natural premium hair extensions.

Growth Story

Founded by Jitendra Sharma and Piyush Wadhwani, the brand partners with 1,400+ salons and has expanded into North America, launching new SKUs monthly.

4. Eat Better Co.

Funding: $2M (March 2024) | Investors: Rainmatter Health, DSG Consumer Partners Revenue Before Funding: Profitable with ₹1 Cr+ monthly sales and 400% YoY growth

USP

Clean-label, natural ingredient-based healthy snacks with no artificial preservatives.

Growth Story

Launched by Abhishek Purohit and Sneha Choudhry, Eat Better Co. quickly became a favorite among health-conscious Indians, scaling rapidly with its nutritious, guilt-free offerings.

5. Amrutam

Funding: $3.5M (May 2024) | Investor: Fireside Ventures Revenue Before Funding: ₹2.78 Cr in FY21 (240% YoY growth)

USP

Ayurvedic wellness and personal care products handcrafted with traditional recipes.

Growth Story

Founded by Agam Khare and Stuti Ashok Gupta, Amrutam started as a family business and built a loyal community online through transparency and heritage-based branding.

6. Tjori

Funding: $2.5M (April 2024) | Investors: Existing & angel investors Revenue Before Funding: Not publicly disclosed

USP

Handcrafted Indian fashion, wellness, and home decor inspired by artisanal heritage.

Growth Story

Founded by Mansi Gupta, Tjori has built a global customer base by fusing contemporary design with traditional Indian craft.

7. Nat Habit

Funding: $4M (Feb 2024) | Investors: Surge Ventures, Fireside Ventures Revenue Before Funding: ₹100 Cr+ annualized revenue (FY 2024)

USP

Freshly made, Ayurvedic personal care products with no harsh chemicals.

Growth Story

Founded by Swagatika Das, Nat Habit emphasizes purity and freshness, building a loyal audience through its unique daily-batch production model.

8. Minimalist

Funding: $10M Series A (July 2024) | Investor: Sequoia Capital India Revenue Before Funding: Estimated ₹200 Cr annual revenue

USP

Science-backed skincare with complete ingredient transparency.

Growth Story

Started by Mohit Yadav and Rahul Yadav, Minimalist has become a cult-favorite brand for consumers seeking high-quality, data-driven beauty products.

9. Sleepy Owl Coffee

Funding: $6.5M Series A (Aug 2024) | Investors: Rukam Capital, DSG Consumer Partners Revenue Before Funding: Estimated ₹75 Cr annual revenue

USP

Convenient, high-quality ready-to-brew coffee for modern lifestyles.

Growth Story

Founded by Arman Sood, Ashwajeet Singh, and Ajai Thandi, Sleepy Owl has redefined coffee consumption with its sustainable and hassle-free formats.

10. Zymrat

Funding: $3M Pre-Series A (Sept 2024) | Investors: Fireside Ventures, DSG Consumer Partners Revenue Before Funding: Estimated ₹50 Cr annual revenue

USP

Sweat-proof, high-performance activewear for Indian fitness needs.

Growth Story

Launched by Ujjwal Dubey and Aadil Vora, Zymrat is a performancewear brand that’s solving climate-specific fitness fashion challenges in India.

Conclusion: The Future is D2C-First

These brands are not only transforming their respective industries but also setting new benchmarks for D2C growth in India. With strong value propositions, customer-first approaches, and well-utilized funding, they’re poised to become leaders in the global D2C revolution.

Stay tuned as we continue to track India’s fast-evolving D2C ecosystem.