Mobile Attribution Showdown: Appsfly vs Adjust vs Branch vs Singular

Let’s be honest—mobile marketing without proper attribution is like throwing darts in the dark. You might hit something, but do you really know what’s working? That’s where mobile attribution and marketing analytics platforms come in—helping brands track and optimize their campaigns with laser precision.

But which one is the best fit for you? We’re putting four big names to the test: Appsfly, Adjust, Branch, and Singular. Let’s see who leads the pack when it comes to ensuring your marketing dollars actually work.

2. Who Does What Best?

Appsfly: The Mobile Attribution Powerhouse

Appsfly is like the Sherlock Holmes of mobile marketing—always uncovering where your users come from and what they do next. It’s built for brands that need:

Comprehensive attribution tracking across multiple ad networks
Fraud detection tools to prevent fake installs and clicks
Real-time analytics for smarter campaign optimization

Best for: Growth marketers, mobile-first brands, and performance advertisers who want detailed insights.

Adjust: The Ad Tracking & Fraud Prevention Expert

Adjust is the platform that gives total control and clarity on how ad dollars are spent. It specializes in:

Real-time ad tracking across channels
Strong fraud prevention to ensure clean data
Cross-channel attribution to see full user journeys

Best for: Performance marketers, mobile advertisers, and data-focused brands.

Branch: The Deep Linking Guru

Branch ensures users experience seamless transitions—from ads, emails, or social to in-app. It’s the go-to for:

Smart deep linking that improves user flows
Cross-platform attribution from web to app
Personalized journeys that increase retention

Best for: App developers, UX-focused teams, and brands leveraging cross-platform traffic.

Singular: The Data-Driven Growth Strategist

Singular provides the kind of attribution and insight that drives smart scaling. Perfect for:

Multi-touch attribution to pinpoint conversion drivers
Deep linking & user journey mapping
Powerful fraud protection and real-time analytics

Best for: App-first businesses, growth marketers, and data-driven product teams.

3. Which One Should You Choose?

Need top-tier mobile attribution with fraud prevention? → Appsfly
Want real-time ad tracking and security? → Adjust
Focused on deep linking and seamless user journeys? → Branch
Looking for data-driven growth and multi-touch attribution? → Singular

At the end of the day, the best tool depends on your goals. Want attribution plus fraud protection? Go with Appsfly. Need seamless user flows? Branch. Looking for deep analytics and touchpoint tracking? Singular delivers.